Joel: According to my favorite Belgian pigeon website Pigeon Paradise...wait. Actually I don’t know where this is going. It’s all in Dutch. There’s at least some English here, enough to broadcast “World's largest meeting place for pigeon fanciers”. I’m most alarmed by the use of the word “fanciers” (which I will now describe myself as when regarding things I enjoy).
And secondly, that there are hordes of people the world over who breed pigeons to do back-flips over and over in hopes of setting a new distance record (currently over 662 feet!).
To say such a thing is one of a kind, in this particular instance, would be shockingly incorrect. There are fanciers everywhere. Even the Iowa State Fair hosts an official American Parlor Roller Association Sanctioned Meet (that’s APRA for those of you in the know).
I kid you not, the single most gut busting laugh I’ve experienced in the last few years came from one of these events. I wasn’t making fun of anyone; I was simply entertained like I couldn’t believe.
As the breeders tossed their Parlor Roller pigeons, and as the judge chased them down with his official distance-measuring wheel, I thought, “this is the strangest thing I have ever seen.”
But it’s unique. I’ve looked it up online a dozen times since then because I’m so curious as to who/what/where/why this happens. At the Fair, I walked right past 500 cows, 700 sheep, countless horses, their corresponding piles of road apples and everything in between to seek out this puzzlement I had heard about. And because it was so unique, I brought my family out a year later to see for themselves.
That’s how unique works. It sells itself. You tell folks about it and spread information around because it’s interesting. APRA doesn’t pay me any money, I’m writing this because it was genuinely one of the most entertaining things I’ve seen at the Fair.
Your business will behave the exact same way. Whatever it does that sets it apart from the rest is your own little goldmine. A marketing potential that is ready to do back-flips for you.
etc!graphics is ready to help your business get rolling. Bring your fanciest pigeon, or your business brainstorm and let’s do this!